Watson, John Broadus
Watson, John Broadus
(1878-1958) American psychologist and leading exponent of Behaviorism (see Behaviorism), studied and served as Instructor at the University of Chicago, and was appointed Professor of Experimental Psychology at Johns Hopkins University 1908 where he served until 1920. Since then he engaged in the advertising business in New York City. The program for a behavioristic psychology employed the objective methods of the biological sciences and excluded the introspective method of earlier psychology; it is formulated by Watson in “Psychology as the Behaviorist Views It,” Psychological Review XX (1913), and BehaviorAn Introduction to Comparative Psychology, 1914. — L.W.