CHURCH
GROWTH

One church growth marketer claims that the difference between “growth” and “evangelism” and “marketing” is only semantics. He is absolutely wrong. As historian David Potter pointed out in his penetrating analysis of advertising: “Once marketing becomes dominant, the concern is not with finding an audience to hear their message, but rather with finding a message to hold their audience.”

Os Guinness

God never intended His Church to be a refrigerator in which to preserve perishable piety. He intended it to be an incubator in which to hatch out converts.

F. Lincicome