BATTLING
BUSINESS SIGNS

Topics: Attitudes; Business; Creativity; Hope

Reference: Proverbs 3:13–14

Three men owned shops in the same building. Times were tough, so the owner of the shop at one end of the building put a sign above his front entrance that said Year-End Clearance!

The owner of the shop at the other end of the building responded with: Annual Closeout!

The owner of the middle store, after careful consideration, hung a sign over his front door. It said, Main Entrance.

—Ivan R. Misner, The World’s Best-Known Marketing Secret (Bard, 1997)