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The Lifeway Research team discusses the different research approaches used to define and describe American evangelicals.

Definitions based on denominational affiliation, self-identity, or theological beliefs categorize Americans differently, with important demographic and sociological implications.

Be sure to Tweet your questions and comments to us: @LifewayResearch and individually: @smcconn, @statsguycasey, and @lizettebeard. Join us next time for another edition of Keep Asking.