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The team discusses data on American participation and positivity regarding VBS.

Summary:

• A surprisingly high number (60%) of American adults say they attended VBS when they were growing up
• 9 out of 10 who attended VBS growing up have positive memories of VBS
• VBS has been around a long time–started in the 1890s
• 22% of American adults say they attended VBS every summer when they were growing up
• 42% say the reason they attended was their parents attended the church where they went to VBS
• 26% of American adults say the church was in or close to their neighborhood
• Almost half of parents (with kids under age 18) have had a child attend VBS

A special thanks to Lifeway Kids for sponsoring this research project!

Be sure to Tweet your questions and comments to us: @LifewayResearch and individually: @smcconn, @statsguycasey, and @lizettebeard. Join us next time for another edition of Keep Asking.

Additional resources:

• Even If They Don’t Go to Church, Americans Still Love VBS by Lifeway Research
• Invite a Friend to VBS! New Research Shows It Still Works! by Lifeway Kids