EVANGELISM, CLARITY IN

As the following dialogue illustrates, many times well-meaning Christians, including evangelists, fail to communicate the Good News to non-believers because they use terms that the non-believer doesn’t use, or uses in a different way.

Evangelist: Are you a member of the Christian family?

Store clerk: No, they live two miles down the road, the white house on the left.

Evangelist: Let me try again. Are you lost?

Store clerk: No, I’ve lived in this town for over thirty years now. I know right where I am.

Evangelist: Let me put it this way—are you ready for the Judgment Day?

Store clerk: When will it be?

Evangelist: Could be today, could be tomorrow!

Store clerk: Well, when you know exactly, be sure to let me know. My wife will probably want to go on both days.408